ITV is set for a big £1Billion payout by selling the Love Island format internationally.
The big hit TV series which has proved o be this summer’s smash-hit with viewing striking a chord with viewers across the nation, as well as an increasing list of celebrities such as Liam Gallagher.
And now the broadcaster’s bosses are keen on capitalising on the show by selling its format – to other countries who are keen on some saucy X-rated romps and steamy hook-ups.
The raunchy series, which regularly sees couples have sex on camera and swimwear-clad contestants passionately lock lips, was originally on air in 2005 and 2006 before being re-launched in 2015 on ITV2 and is hosted by Caroline Flack.
In the short term it is worth many millions but in the long term, it could certainly reach a billion-pound bonanza for ITV. The Love Island format is universal and the appeal is like nothing out there at the moment.
Germany will be the first country other than the UK to start airing their raunchier version of Love Island next month on Munich-based Channel RTL2, which also broadcasts to Switzerland and Austria.
Sizzling hot model Jana Ina Zarrella has been signed up the host the sexy series, which will see the winning couple bag £44,000.
There are rumors of a twist in the finale of Love Island this year!
Which could see one person win! We are excited to see what happens.